Jokaisen sisältömarkkinoijan elämässä tulee aika, jolloin hänen on päätettävä, kannattaako kampanja säästää vai ei. Emme puhu muutamasta pöyhkeästä täällä tai siellä, vaan kampanja, joka on epäonnistunut niin pahasti, jopa luoti voi olla liian kiltti ratkaisu. Mutta jokaisella pilvellä on todellakin hopeinen vuoraus, ja vaikka ajattelemme, että koskaan sano ei koskaan on muutakin kuin pelkkä vanha...
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